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20 June
Brussels Flavourday

On the 20th of June 2017, Brussels will become the capital of Flavour. EFFA, together with Aroma (the Belgian Flavour Association) and IOFI (the International Organization of the Flavor Industry) are organising an event to tell the flavourings story in a practical and engaging way


For the first time, the national, European and global levels are working together in a big event to highlight the important role of flavourings in the challenges and opportunities of the future. We will explore how they can meet consumer’s expectations and policy maker’s goals at the same time, by offering products that are at the same time responsible and delicious. 

We will have a look at the consumer trends for the coming years, with a focus on some key topics: conscious diet, sustainability and creativity. We will explore these topics with a trend watcher’s inspiring speech and an interactive panel, followed with ateliers in which the attendees will be able to live the flavouring experience themselves, become flavourist for a day and go home with their own unique product.

This will be only the beginning of a series of events about flavourings in Europe, so be prepared to find the Flavour Day logo again in London (21st of September – Centenary gala), Paris (16th of November - Flavourings: unravel the true from the false), Berlin and many more.

You will find more information in the programme below 

  • Sustainable food: The Food and Agriculture Organization (FAO) estimate that by 2050 the world’s population will reach 9.1 billion. How can we feed the growing population without over exploiting the resources on our planet?

  • Conscious diet: More and more people are looking towards a conscious diet, with reduced levels of fat, salt or sugar - without compromising on taste.

  • Creativity: Passion and innovation are at the core of many industries, and particularly the food industry. What insights can we obtain from the art of combining the right food and flavours?