black background


Brussels FlavourDay

On June 20th 2017, Brussels became the ’Capital of Flavour’. The event organized by EFFA (the European Flavour Association), together with AROMA (the Belgian Flavour Association) and IOFI (the International Organization of the Flavor Industry) was a success with more than 100 participants. Policy makers, customers and food and drink associations gathered for discussions about the future of food and the role that flavourings plays in key consumer trends. 


The future was one of the key words of the day. Lidewij Edelkoort, one of the world's most famous trend forecasters, inspired the audience with an outlook on consumer trends in food and flavours and how these have an impact on everyday life, highlighting that nowadays, food is even more fashionable than fashion itself. Edelkoort unveiled the main trends for the coming years, noting: “We are witnessing a Revolution of Taste, moving away from sweet to sour, tart and even bitter”. An interactive panel formed by representatives of the European Commission, a consumer research institute and the flavour industry itself, commented on these trends. 

Interactive Panel at the Flavour Day

This event was the first one organised by the National, European and Global associations together, and will be the first one of many ‘FlavourDays’ around Europe. Next stop, UK. London FlavourDay is on September 21st,  celebrating the 100th anniversary of the UK Flavour Association, followed closely by the Paris Flavour Day on November 16th organised by the French Flavour Association (SNIAA). Also Copenhagen, Berlin, and many more cities are planning similar events…so keep a close eye on the association’s websites. 

You will find all the information about it in the Memorandum below

London FlavourDay

Two months after the Brussels FlavourDay, London welcomed its FlavourDay. The UK Flavour Association (UKFA) marked its centenary with a glittering gala dinner as part of London FlavourDay at Church House in London on the 21st of September. Guests included leading flavour companies, Food & Drink Federation (FDF) representatives and a European delegation from the European Flavour Association (EFFA) gathered to reflect on a century of British flavour innovation and to look forward to what the future might hold for the industry.   

More information and pictures here

199_UKFA_210917_bigTimages (2)

Copenhagen FlavourDays

Shortly after followed Copenhagen. On the 5th and 6th of October, the Danish Agriculture & Food Council (DAFC) and the Danish Flavour Organization (DFO) hosted EFFA regulatory meetings, and took the opportunity, under the #Copenhagen_FlavourDays title to introduce the European flavour experts to the flavours and trends of the Nordic cuisine.

copenhagen flavour day

Paris FlavourDay

On 16th of November, the FlavourDay tour will stop in Paris for a whole day symposium dedicated to “unravelling true from false” when it comes to flavourings. More than 240 participants are already registered, demonstrating that people are eager in knowing more about flavourings. Organised by the French Flavour Association (SNIAA), this day is aimed at professionals of the food and drink industry, the flavour industry and academics and students from these sectors. The different presentations will get participants through different subjects such as natural vs. synthetic, the role of flavourings in our daily life, how taste functions, the safety of flavourings, etc. along with different tasting experiences. 

For more information, visit SNIAA website or contact the SNIAA team




More to come in 2018!