cinnamonRolls

Marketing & Innovation

 

The flavouring industry is a very innovative industry investing around 10 % of its turnover in Research and Development (R&D). R&D might include looking for new flavouring substances, but also thoroughly testing the materials and analyzing the existing beverage and food target with state of the art technology to determine the exact molecular structure of key flavour components. 

It also looks closely at market trends, with marketing departments that listen and anticipate consumer expectations. 

Flavour Ambassadors interviews

Agneta Hoffmann - Marketing Team Leader

Renaud Bouat - Research and Development Manager

Bruno Verhenne - Company Owner