Food Ingredients First - 26 September 2017

Kastler appointed new EFFA president, as natural and authentic flavor trends thrive

Speaking to FoodIngredientsFirst, Kastler says: “We see many trends on flavorings as it is a very dynamic and innovative market which follows closely the consumer demands.”
 
During the Brussels FlavourDay, trend watcher, Lidewij Edelkoort, mentioned trends towards a reduction of sweet taste and rather towards tart or bitter. This goes together with a more conscious choice of consumers, who would like to see the market's products with reduced sugar and salt, according to Kastler. “Flavorings have a very important role to play here,” he notes

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