People behind the Flavours

By Ingredients Insights - Volume 1 2019 The Flavour Ambassador project is a pan-European campaign from the European Flavour Association (EFFA) that aims to explain the fl avour industry fi rst-hand, including interviews with fl avour professionals from different departments, company sizes, countries and ages. Jimena Gomez de la Flor, communications director at EFFA, shares with us the insights of this campaign.
As EFFA becomes more successful, could you tell us how it all started for you?

Jimena Gomez de la Flor: It all started when I joined this industry. I was impressed by the level of commitment and passion that each and every person I met showed towards their job. You can really feel that they love what they do, that they are proud to be responsible for something as beautiful as adding flavour, pleasure and joy to people’s food.

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