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EFFA has created a video animation that is aimed at giving an insight into the world of flavourings. Find out how they are created, what processes are involved and how flavour has the power to involve multiple sensory experiences.

Flavourings have been used in food, in one form or another since ancient times. They enrich our favourite food and drinks daily but are far more complex than they seem. To demystify flavourings EFFA has created an animation which aims to explain how flavour invokes our senses to create unique food experiences and how it is created, in a simple and accessible way.

Watch the video here: