#Virtual FlavourDay

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The past, present and future of flavours

On the afternoon of the 23 November 2021, took place the Virtual FlavourDay was held.

The main objective of the event was to explore the role of taste in food. Taste is often mentioned as one of the main drivers for consumer choices[1]. This event tried to go a step further and think together about what that can mean, how taste can help being a driver for more sustainable and conscious choices by enabling the consumers to choose a product that is good for them, good for the planet, but also tasty and enjoyable. With more than 360 participants, the event was a success.

In his opening speech, the EFFA Communications Board Liaison and Past EFFA President, Mr Antoine Kastler, highlighted the passion aspect of the flavour industry and its people. In particular, he thanked the EFFA volunteers, in the year that marks the Association's 60th anniversary; and the Flavour Ambassadors, a passionate group of flavour professionals who serve as spokespersons of the industry, and special team among them, who created the Flavour of Europe for the occasion of the event. He also reminded the pan-European reach of the event: "Generally, the FlavourDays were linked to a city, but this time, due to the exceptional circumstances of the past two years, we decided to do it virtually, which allowed us to do a truly European FlavourDay. We are really glad to have flavour houses, authorities, customers and associations with us from all over Europe and even beyond."

You can watch the full event here